The Media page includes detailed information on how your customers are interacting with the Image Gallery. Each section of the report is detailed below.
Media Interactors
- UGC Interactors - Count of unique visitors to your website that interacted with some form of UGC (reviews, media, or Q&A)
- Media Interactors - Count of unique visitors to your website that had an interaction with the Image Gallery
- Media Interactors Conversion Rate - Percentage of media interactors that made a purchase
Media Sales Influence
The Media Sales Influence chart is a powerful visualization for understanding how visitor conversion has been impacted by Media impressions and interactions.
- Visitors - Count of unique visitors to your website (please note that a visitor may have multiple sessions and multiple page views per session)
- Media Visitors - Count of unique visitors to your website that had an impression on the Image Gallery
- Media Interactors - Count of unique visitors to your website that interacted with the Image Gallery
- Visitors with Conversions - Count of visitors that made a purchase
- Media Visitors with Conversions - Count of unique visitors to your website that had an impression on the Image Gallery and made a purchase
- Media Interactors with Conversions - Count of unique visitors to your website that interacted with the Image Gallery and made a purchase
- Visitor Conversion Rate - Percentage of visitors that made a purchase
- Media Visitors Conversion Rate - Percentage of Media visitors that made a purchase
- Media Interactors Conversion Rate - Percentage of Media interactors that made a purchase
Media Feature Engagement
The reference line in the Visitor Conversion Rate chart refers to the overall Visitor Conversion Rate (percentage of all visitors that made a purchase).
Below are descriptions and examples of each media feature:
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Image Gallery - Interaction is defined as clicking to view any image within the PowerReviews Image Gallery on the PDP
- Image Gallery Next - Interaction is defined as clicking the right arrow to view the next photo in the enlarged image carousel
- Image Gallery Prev - Interaction is defined as clicking the left arrow to view the previous photo in the enlarged image carousel