The Review page includes detailed information on how your customers are interacting with the Review Display. Each section of the report is detailed below.
Review Interactors
- UGC Interactors - Count of unique visitors to your website that interacted with some form of UGC (reviews, media, or questions & answers)
- Review Interactors - Count of unique visitors to your website that had an interaction with the Review Display
- Review Interactors Conversion Rate - Percentage of review interactors that made a purchase
Review Sales Influence
The Review Sales Influence chart is a powerful visualization for understanding how visitor conversion has been impacted by review impressions and interactions.
- Visitors - Count of unique visitors to your website (please note that a visitor may have multiple sessions and multiple page views per session)
- Review Visitors - Count of unique visitors to your website that had an impression on the Review Display
- Review Interactors - Count of unique visitors to your website that interacted with the Review Display
- Visitors with Conversions - Count of visitors that made a purchase
- Review Visitors with Conversions - Count of unique visitors to your website that had an impression on the Review Display and made a purchase
- Review Interactors with Conversions - Count of unique visitors to your website that interacted with the Review Display and made a purchase.
- Visitor Conversion Rate - Percentage of visitors that made a purchase
- Review Visitors Conversion Rate - Percentage of review visitors that made a purchase
- Review Interactors Conversion Rate - Percentage of review interactors that made a purchase
Review Feature Engagement
The reference line in the Visitor Conversion Rate chart refers to the overall Visitor Conversion Rate (percentage of all visitors that made a purchase).
Below are descriptions and examples of each review feature:
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Review Snippet - Interaction is defined as clicking the anchor link (ie., number of reviews) to be brought down the page to the full Review Display
- Review Face-Off Positive - Interaction is defined as clicking Read complete review to expand the positive review within the Review Face-Off
- Review Face-Off Negative - Interaction is defined as clicking Read complete review to expand the negative review within the Review Face-Off
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More Details - Interaction is defined as clicking More Details below the review comment in the Review List to see the details (ie., Tags and MSQ responses) for the review
- Footer Page Next - Interaction is defined as clicking Next to see the next page of reviews
- Filter Star - Interaction is defined as clicking on one of the bars of the ratings distribution/histogram to filter reviews by star rating
- Filter Tag - Interaction is defined as clicking on one of the tags to filter reviews
- Filter MSQ - Interaction is defined as clicking on one of the MSQs to filter reviews
- Review Sort - Interaction is defined as clicking the review sort dropdown to sort the order of the displayed reviews (Most Recent, Most Helpful, Top Rated, etc.)
- Review Search - Interaction is defined as clicking to type a search term in the search field at the top of the Review List to search by keyword
Filter Star Engagement
See the breakdown of Filter Star Engagement and its corresponding Visitor Conversion Rate (percentage of all visitors that made a purchase).
Review Sort Engagement
See the breakdown of Review Sort Engagement and its corresponding Visitor Conversion Rate (percentage of all visitors that made a purchase).
