The UGC page includes detailed information on how your customers are interacting with each type of user-generated content (UGC), including reviews, media, and Q&A. Each section of the report is detailed below.
UGC Interactors
- UGC Visitors - Count of unique visitors to your website that had an impression on at least one type of UGC (review, media, or Q&A)
- Review Interactors - Count of unique visitors to your website that had an interaction with the Review Display
- Media Interactors - Count of unique visitors to your website that had an interaction with the Image Gallery
- Q&A Interactors - Count of unique visitors to your website that had an interaction with the Q&A Display
UGC Sales Influence
The UGC Sales Influence chart is a powerful visualization for understanding how visitor conversion has been impacted by UGC impressions and interactions.
- Visitors - Count of unique visitors to your website (please note that a visitor may have multiple sessions and multiple page views per session)
- UGC Visitors - Count of unique visitors to your website that had an impression on at least one type of UGC (review, media, or Q&A)
- UGC Interactors - Count of unique visitors to your website that interacted with at least one type of UGC (review, media, or Q&A)
- Visitors with Conversions - Count of visitors that made a purchase
- UGC Visitors with Conversions - Count of unique visitors to your website that had an impression on at least one type of UGC (review, media, or Q&A) and made a purchase
- UGC Interactors with Conversions - Count of unique visitors to your website that interacted with at least one type of UGC (review, media, or Q&A) and made a purchase
- Visitor Conversion Rate - Percentage of visitors that made a purchase
- UGC Visitors Conversion Rate - Percentage of UGC visitors that made a purchase
- UGC Interactors Conversion Rate - Percentage of UGC interactors that made a purchase
UGC Engagement
The reference line in the Visitor Conversion Rate chart refers to the overall Visitor Conversion Rate (percentage of all visitors that made a purchase).
