The Site Analytics section provides an in-depth look at how your visitors interact with the user-generated content (UGC) on your website and how they subsequently convert.
- UGC: Understand broadly which UGC types (review, media, and Q&A) your visitors are interacting with and how they are converting
- Review: See the sales influence of the Review Display and which review features customers are utilizing
- Media: See the sales influence of the image gallery and review images and which media features customers are utilizing
- Q&A: See the sales influence of the question and answer display and which Q&A features customers are utilizing
Accuracy of these reports will be significantly diminished if any of the following items are not turned on, implemented, or consistently displayed:
Checkout Beacon Installed
This code sits on the order confirmation page and informs PowerReviews that an order has been placed. This powers the post-purchase Follow-Up Email feature, but is also critical for conversion reporting and analytics. See our Checkout Beacon documentation for more details.
Social Measurement Beacon Enabled
This is a property that must be set to true in order for this data to be collected. Contact your Customer Success Manager to check if this is enabled.