The Follow-Up Program section of Analytics provides a detailed explanation of how your Follow-Up Email program is performing, including important perspectives on email deliverability, email response rate, and overall email performance. The ability to filter the reports by Brand, Category, and Page ID allows you to focus on the level of detail you need.
The Follow-Up Email section provides insight into the overall performance of your Follow-Up Emails.
- Sends - Number of total emails sent
- Unique Opens - Number and percentage of total emails sent that were opened
- Unique Clicks - Number and percentage of total emails sent where the Write-a-Review link was clicked
- Reviews Written - Number and percentage of total emails sent where a review was written
The Email Delivery and Email Response sections drill deeper into key deliverability and response email metrics and how they are trending.
The Email Trends section shows how four key email metrics individually trend over time.
Email Campaign Performance
The Email Campaign Performance section outlines the daily performance of your Follow-Up Email program.