The Display page holds detailed information on how Sampling reviews are affecting your product display pages. This includes how many Sampling reviews are shown across your product pages, how the conversion on those pages has been performing vs. pages without sampled reviews, and opportunities for further sampling.
Note: The Display page analyzes all reviews badged as Sampling regardless of how or where they were collected.
The Content Influence section provides insight into how your display pages look from a sampled reviews perspective to your end customers and compares that to your pages overall. It summarizes how many sampled reviews you have displayed as well as a breakdown of the content within those reviews. This analysis includes all of the reviews that have a sampling badge.
- Rating - Average rating of the sampled reviews on your website compared to your overall published reviews
- Review Length - Average character count in your sampled reviews compared to your overall published reviews
- Reviews Per Product - Average number of reviews on display pages of sampled products compared to your overall display pages
Content Recommendation Engine
The Content Recommendation Engine allows you to see which of your products would most benefit from a sampling campaign, by focusing on products that have either low review displays or no reviews, but with a significant number of page visits. The lack of reviews on these pages means that conversion is likely suffering, and the large number of page visits means that many customers are being affected. Increasing content on these pages would be especially impactful.