To verify that your SEO implementation has been set up correctly or if you are not seeing Rich Snippets appear with your existing implementation, please see the following suggestions and tips.
PowerReviews can confirm that the code on your website is compatible with the SEO implementation, but cannot confirm a day, time, or even guarantee that content will show up at all. Once the steps outlined in this document have been taken, it is at Google's discretion to display Rich Snippets for your products.
Check Rich Results with Google's Testing Tools
Google's testing tools help you to validate your code and ensure your schema is set up correctly. Follow the steps below in order to test a product page with the tool.
1. Choose Fetch URL.
2. Enter the URL of the product page that you wish to test.
3. Click Test Code.
The results should display structured data elements found on your product page. Any errors that are returned, even those completely unrelated to PowerReviews, may prevent Google from correctly crawling your page and should be addressed. Warnings are less severe but may provide recommendations for missing values.
Note: Google is continuously updating their algorithms and standards which can result in a significant number of Warnings. This is normal and they should not be prohibitive to ratings displaying in Rich Snippets.
Check Rich Snippets via Google's Search Results
Find a product with reviews on your website and search for the product's name on Google. Look at the result which links to your website.
You can also use the Google Search Console tool to review how Google has interacted with your website and to ensure that the product page has been crawled recently.
- Avoid hiding reviews behind tabs as it may make it difficult for Google to crawl your page and accurately recognize the presence of reviews.
- Putting all reviews on one page that contain keywords is not an advisable way to increase your presence on Google SERPs.
- PowerReviews does not currently provide solutions or support for alternative types of schema (ie., recipes). These would need to be implemented on your end. PowerReviews uses Product, AggregateRating and Review schemas.
- Google Product Listing Ads (PLAs) and Google Seller Ratings are separate from the topics covered here.
- Schema Markup - Often just referred to as just 'schema' or 'markup,' these are semantic tags added to a website's HTML in order for search engines to easily crawl and identify the important information being presented on your page.
- Structured Data - This is what is created as a result of using Schema Markup on a page.
- Schema Markups: https://www.schema.org
- AggregateRating: https://schema.org/AggregateRating
- Review: https://schema.org/Review
- Product: https://schema.org/Product
Examples available for a variety of different SEO implementations that are available on each of these pages.
Google - Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool/u/0/
Google - Rich Results Test: https://search.google.com/test/rich-results
Google - Structured Data guidelines: https://developers.google.com/search/docs/guides/sd-policies
Google - Understand how Structured Data works: https://developers.google.com/search/docs/guides/intro-structured-data
Google - Review Snippets: https://developers.google.com/search/docs/data-types/reviews
Google - Structured Data attributes and values: https://support.google.com/merchants/answer/6386198?hl=en
JSON-LD playground: https://json-ld.org/playground/