Google Seller Ratings is a Google Ads extension that displays a star rating (between 1 and 5 stars) on search ads. This automated extension is calculated by aggregating customer reviews from various sources that Google trusts. The star rating displays underneath the URL on the search ad.
As a trusted Google source, PowerReviews collects and syndicates customer Seller Ratings to Google through our solution. Seller Ratings are solicited via email, and are for the customer's entire site shopping experience (not for individual products purchased).
Syndicating Seller Ratings to Google and contributing to the paid search result star rating helps potential customers make more informed purchasing decisions, and also helps improve your conversion rate.
While Seller Ratings are most often used by eCommerce companies, any company with a digital presence can use Google Seller Ratings.
Example (Google Seller Ratings):
In order for Google Seller Ratings to appear, you must meet the following criteria:
- There must be at least 100 verified site reviews in the country of the searcher
- Those reviews must have been collected within the last 12 months
- The reviews must have an average star rating of at least 3.5 stars
For more information about Google Seller Ratings requirements, see Seller Ratings Extensions.
Seller Ratings are currently supported in the following countries when searching from Google.com. It's important to remember that each locale you use for Seller Ratings should have its own Merchant Group.
List of Countries
- United Kingdom
- United States
Note: Google Seller Ratings is a separate feature from our Google PLAs offering.
To learn more about implementing Google Seller Ratings, click here.