PowerReviews offers a Questions & Answers (Q&A) feature as part of our solution. This feature allows your customers to ask product questions directly on your PDPs and get answers from your brand SMEs or other customers, to remove any purchase-blockers they might have.
This article contains the following sections:
Integration and Requirements
The Q&A solution is made up of two components:
1. The Q&A Snippet (optional)
2. The Q&A Display
Both of these components are placed on your PDPs next to your Review Snippet and Review Display. You can implement the Q&A Display without implementing the Q&A Snippet. If you want to implement only the Display, remove the Snippet div container and the 'QuestionSnippet' component from your PDP. It's important to note that your customers can only answer questions on the Q&A Display.
Example (Q&A Snippet):
Example (Q&A Display):
You must create a wrapper page to host your Q&A form so that your customers can ask questions and leave answers. You can use the same Write-a-Review wrapper page that you use for your Review Display.
Once you add the URL to your PDP, PowerReviews automatically updates your Write-a-Review form to display the appropriate information if your customers want to ask a question. All submitted questions and answers follow the same moderation guidelines as submitted reviews.
You can add or collect answers to customer questions via SME answers and Fly-By answers.
Subject Matter Expert (SME) Answers
These are answers submitted by a designated internal Subject Matter Expert (SME) via the PowerReviews Portal. These answers don't go through the moderation process, since the expectation is that someone at your company has the required brand/product expertise to submit the answers. This answer type affords the most control from the brand in terms of answers given.
These are answers submitted by any user who lands on a PDP and sees a published question. Users have the ability to leave an answer 'on-the-fly' (whether they have purchased the product directly or not). These answers go through the moderation process and will display with an 'Open Reply' label in the Q&A Display, indicating that they were provided via the open forum of site users. If you do not want to use the Fly-By answers option, you may hide it via CSS in your Q&A Display.
You can add links to your answers to direct your customers to help and supporting content for your products. This furthers your ability to answer purchase-blocking questions with a wider array of valuable information.
Typing the URL directly into the answer form will convert the text to a link. Examples of links that will work for Answer Linking include the following:
Note: This feature is for SME Answers only.
Legacy Q&A Content
PowerReviews can import any existing Q&A you may have from a previous provider. This ensures you do not lose any legacy data once you fully migrate to our solution.
You must compile your Q&A from your previous provider into a CSV file using UTF-8 encoding. This file must also include all PowerReviews required fields. For more information, see our Q&A Import Process documentation. PowerReviews can offer guidance on how to populate any required fields that may be missing from your previous provider.
We also recommend contacting your previous provider for instructions on how to export your existing Q&A from their solution.