Mass advertising, trolling, and attempts at automated content submission are all sources of inauthentic content. To combat this, PowerReviews has partnered with iOvation, an industry leader in device reputation technology.
How PowerReviews Uses iOvation
Upon review submission, some data is transferred from the PowerReviews collection forms over to iOvation. iOvation sends back a score that judges the authenticity of the content.
Downstream Impacts of iOvation
Without submitting iOvation data, PowerReviews cannot validate a reviewer's information. That content is therefore not included in any outbound review syndication, though it can still be posted to your own website.