The SMS section of Analytics provides a detailed explanation of how your SMS program is performing, including important perspectives. The ability to filter the reports by Merchant allows you to focus on the level of detail you need.
The SMS section provides insight into the overall performance of your SMS review collection.
- Sends - Number of total sms sent
- Unique Clicks - Number and percentage of total sms sent where the Write-a-Review link was clicked
- Reviews Written - Number and percentage of total sms sent where a review was written
The SMS Trends section shows how three key sms metrics individually trend over time.
SMS Campaign Performance
The SMS Campaign Performance section outlines the daily performance of your SMS program.
SMS Opt Ins
The SMS Opt Ins section shows the growth of your SMS community.
- Opt In Solicitations - Number of SMS Opt In solicitations sent
- Opt Ins - Number of those who opted into SMS
- Opt Outs - Number of those who opted out of SMS
- No Response - Number of those who did not respond to SMS opt in solicitation