This article discusses how to validate Enhanced SEO. To learn more about implementing Enhanced SEO, click here.
Once Enhanced SEO has been implemented, there are steps you can take to verify that it is implemented correctly.
This article contains the following sections:
Using the Google Rich Results Test
Google provides a tool which can be used to verify that your SEO integration is eligible for Rich Snippets.
There are two methods that the Google Rich Results Test can use to validate your SEO:
- URL - This method is used for sites that are live, public, and able to be crawled by Google
- Code - This method is used for sites which are in staging, are not yet available to the public, or are not crawlable by Google
To use the URL method, simply enter your URL in the box and click TEST URL.
To use the Code method, you'll need to copy the rendered code from your browser's Developer Tools.
1. Open up Developer Tools in your web browser (in Google Chrome, you can use the shortcut Cmd+Option+I to open on Mac, or Ctrl+Shift+I to open on Windows)
2. Click the Elements tab
3. Find the first <html> tag, right click on it, and select Copy > Copy Element
4. Paste the information you just copied into the Code box of the Google Rich Results Test tool and click TEST CODE
Regardless of which method you are using to test, you will be provided results similar to this page:
If SEO is implemented correctly, it will look like the above and you will see 1 valid item called Product snippets with no errors (warnings may be okay).
If you are using the PowerReviews Out-of-the-Box SEO Solution or the on_change callback, you will also see multiple Review snippets. This item will not be present if using the on_render callback.
Additionally, if you click Preview Results, Google will show you what your rich results may look like in search:
If you see multiple Product snippets, this is an indication that your page may have both the PowerReviews Out-of-the-Box-SEO schema markup (which we generate) as well as markup that may be generated by your eCommerce platform or some other plugin.
If you are not certain which SEO method you are using (or should be using), please reach out to your Implementation Team.
Validating the PowerReviews Out-of-the-Box SEO Solution
If you are using the PowerReviews Out-of-the-Box SEO solution, you can easily confirm what we are generating on your behalf.
1. Open up Developer Tools in your web browser (in Google Chrome, you can use the shortcut Cmd+Option+I to open on Mac, or Ctrl+Shift+I to open on Windows)
2. Click the Elements tab
3. Use Ctrl+F to open up the find function and type ld+json
4. Look for the <script type="application/ld+json"> nested underneath <div class="p-w-r">
5. Click on the arrow to the left of the script tag to expand its contents downward
This is the markup PowerReviews is generating for you. It will contain all the Product Data that is being passed to us using our instructions for our Out-of-the-Box SEO solution, as well as each individual review.
If you see multiple of these <script type="application/ld+json"> tags with the "@type":"Product," this is an indication of duplicate product schemas. If you are using our Out-of-the-Box SEO solution, only our product schema should be present and any additional ones should be removed.
If you are not certain which SEO method you are using (or should be using), please reach out to your Implementation Team.