Social Pro: Experience Metrics

The metrics dashboard provides metrics for the performance across your website(s) as well as individual Experiences. From within the dashboard, we measure key metrics including visitors, engagement, click-throughs, shares, and content.

This article contains the following sections:

• Accessing Metrics
• Defining Metrics
• Detailing Metrics
• Updating Metrics
• Sharing Metrics

 

Accessing Metrics

To access, navigate to the Metrics tab.

When you access the Metrics tab, you will land on the Overview tab by default. This tab lists the key metrics and their details to provide a summary of the stats for an individual Experience or all Experiences selected.

You can see the performance graph for the metrics by clicking on the dropdown highlighted in the screenshot above.

 

Defining Metrics

Visitors

A visitor session...

• starts when a user lands on the Experience and ends after 30 minutes of inactivity or at midnight GMT.
• can contain multiple views, clicks, and shares by a single user.
• is similar to a session in Google Analytics

A single user can visit an Experience multiple times, which counts as multiple visitor sessions. Learn more under Detailing Metrics, below.

Engagement

Engaged sessions are the number of sessions that lasted longer than 10 seconds, had a conversion event, or had 2 or more screen or page views. If the user has been on site for less than 10 seconds or did not engage in any way, they would not be defined as an Engaged Session. Learn more under Detailing Metrics, below.

Click-Throughs

Click-Throughs are defined as the number of times users clicked on an external link from within the Experience landing page that navigates them to another page or site. They are measured by:

• Featured Units
• Conversion Units

Learn more under Detailing Metrics, below.

Shares

Shares are the number of times a user shared an Experience or piece of content within the Experience landing page (or web embed). A share could be of an individual piece of content or a share of the Experience itself. Learn more under Detailing Metrics, below.

Content

Content is defined as the number of pieces of content collected from users. Learn more under Detailing Metrics, below.

 

Detailing Metrics

Visitors

• Visitor Sessions - The day-wise breakdown of the visitor sessions for the Experience and period selected is available in the Visitor Sessions card. If you place your cursor on the graph, it will give you the count of the visitor session for that particular date.
  
  
  
  
• Time Spent per Visitor Session - This is the average amount of time spent by the user with an Experience in a single session.
  
  
  
  
• Session Analysis - The session analysis analyzes the visitor sessions and specifies the numbers for the key stages of a visitor's journey with the Experience.
  
  
  
  
• Visitor Sessions (Mobile vs. Desktop) - The breakdown of visitor sessions in percent based on the device, mobile or desktop is represented in the pie chart above.
  
• Top 5 Mobile Devices - The top five mobile devices used for accessing the Experience is represented by this chart along with the percentage breakdown. All Android devices fall in the category of Generic Smartphones.
  
  
  
  
• Top 5 Browsers - The percentage share of the top five most frequently used browsers for accessing the Experiences is represented in the pie chart above. When selecting an individual Experience you would also see the following metrics cards.
  
• Trackable Links - If you set up trackable links, the pie chart will give you a breakdown in percentage for each tracking link accessed by your users. You can also calculate the cost of a visit by clicking Enter Spend by entering the amount spent on promotion.
  
  
  
  
  

Engagement 

• Engaged Sessions - This is the number of sessions that lasted longer than 10 seconds, had a conversion event, or had 2 or more screen or page views. If the user has been on site for less than 10 seconds or did not engage in any way, they would not be defined as an Engaged Session.
  
  
  
  
• Clicks - This card shows the number of times a user clicked within an Experience landing page (or web embed). Multiple clicks by a single user count multiple times (for example, if a single user clicked on a piece of content and then clicked on a share button, that would count as two clicks). The Details section for Engagement gives further insights into the click metrics. Place your cursor on the graph for Clicks to get the count of clicks for that particular date.
  
  
  
  
• Clicked On - The numeric breakdown of clicks on various clickable elements included in the Experience is represented on this card above.
• All Clicks - This card shows the percentage breakdown of clicks based on device type, Mobile vs. Desktop.
  
  
  
  
• Clicks on Content - The percentage of clicks on content when accessing the Experience on Mobile and Desktop is represented in the pie chart above.

 

Click-Throughs

• Click-Throughs - Hover over the graph to find the count of click-throughs on a specific date.
  
  
  
  
  
• Click-Through Links - The breakdown of the click-through count link-wise is listed in the graph below.
  
  

 

Shares

• Shares - Shares are the number of times a user shared an Experience or piece of content within the Experience landing page (or web embed). A share could be of an individual piece of content or a share of the Experience itself. Hover over the graph to get the count of shares on a specific day.
  
  
  
  
  
• Share Types - These include clicks on social sharing buttons, email buttons, and content download buttons as represented in the pie chart above.
• Earned Reach - This is the visibility and reach of your content through social media engagement.
  
  

Content

• Unique Content Displayed - This is the number of unique pieces of content collected from users.
• Content Displayed - This is the number of pieces of content collected from users.
  
  
  
  
• Ingestion Source - Content collected include all ingestion sources specified in the Experience configuration (Instagram).
• Media Types - Content collected includes all media types specified in the Experience configuration (Images and/or Video).
• Content Performance - View how specific pieces of content are performing under this card, via the three filtering options:
  
  1. Page - A select list that allows filtering content by the URL of the page containing the Flex Grid component. This is set to include all pages by default.
  2. Author - Allows filtering content by the username who posted the content. When an Author field is included in the upload content form where a social username is entered, the same name appears under Author here.
  3. Content ID - Allows filtering the content that matches the Content ID. Every content uploaded is assigned a unique number called Content ID by the system.
  
  
  
  

  Note: The table displays the top 25 matches.
  
  

• Tracking Content Performance - This card displays the following performance metrics for the content in the form of a table:
  
  • Content ID - Unique number assigned to each content uploaded to an Experience
    
  • Media - Thumbnail of the uploaded content
    
  • Author - Social username of who posted/uploaded the content
    
  • Views - The number of times the content was viewed (users waited long enough to allow the content to load after it was clicked on)
    
  • Clicks - The number of times the content was clicked on
    
  • Click Rate % - Clicks/Views
    
  • Click-Throughs - The number of times users clicked on the content that navigated them to another page or site
    
  • Click-Through % - Click-Throughs/Views
    
• Media Types - This metric gives you a breakdown of the media type (Images and/or Video) uploaded by the users.
  
  
  
  
• Content Views - It gives the number of views garnered by the content in the Experience for the duration selection. The Cumulative toggle will give you the total count of all views for all content.
  
  
  
  
• Content Clicks - Get to know the breakdown of clicks on content for the selected duration. For Cumulative count, enable the toggle on the top right of the card.
  
  
  
  
• Content Click-Throughs - This gives you a breakdown of the number of times users clicked on the content that navigated them to another page or site.
  
  
  
  
• Content Age - This card displays the breakdown of the content created during the date interval.
  
  
  
  
• Votes - This card will give the breakdown of votes, if any, for the content.
  
• Exporting Content Metrics - At the bottom of the card, there is an Export Data button in which all of the available data can be exported. If a filter criterion is defined, the export only includes the data matching the filter.
  
  
  
  

  Note: Conversion tracking is currently not available, however you may have the option of integrating with Google Analytics to get this data.
  

Updating Metrics

Metrics are automatically updated every hour. To see real-time metrics, click Refresh on the dashboard. All data points on timeline charts are based on UTC (Coordinated Universal Time).

 

Sharing Metrics

Share your view of the dashboard with other members of your team by clicking the Share button on the right side of the Metrics dashboard.

You will be prompted to generate a share link that can be copied and shared via pasting in the browser.