The metrics dashboard provides metrics for your entire Wyng property as well as individual campaigns. From within the dashboard, we measure seven key metrics including visits, clicks, form entries, content entries, shares, and click-throughs.
Each metric has a drill down view that provides more detail for the metric at hand. The metrics dashboard can be accessed by navigating to the Campaigns > Manage tab and clicking on view metrics at the bottom of the page.
How are Metrics Defined?
Visits
A visit is the number of consumers that visited a campaign. This metric starts when a consumer lands on the campaign and ends after 30 minutes of inactivity or at midnight GMT.
A single visit can contain multiple views, clicks, form submissions, content submissions, and shares by a single consumer.
A single consumer can visit a campaign multiple times, which counts as multiple visits.
A visit is similar to a session in Google Analytics.
Clicks
Clicks are the number of times that a consumer clicked within a campaign landing page (or web embed).
Clicks exclude certain minor interactions, such as clicking on secondary fields within a form field. For example, a first click on the First Name field would count, but subsequent clicks on Last Name or Email Address would not.
Multiple clicks by a single consumer count multiple times (for example, if a single consumer clicked on a piece of content then clicked on a share button, that would count as two clicks).
Content Collected
Content entries refers to the number of pieces of content collected from consumers.
Content entries include all ingestion sources specified in the campaign configuration:
- Direct Upload
Content collected includes all media types specified in the campaign configuration:
- Photos
- Videos
- Tweets
- Boomerangs
Shares
Shares are the number of times a consumer shared a campaign or piece of content within the campaign landing page (or web embed).
A share could be of an individual piece of content or a share of the campaign itself.
A share includes clicks on:
- Social sharing buttons
- Email buttons
- Content download buttons
Click-throughs
Click-throughs are defined as the number of times consumers clicked on an external link from within the campaign landing page that navigates them to another page or site.
Click-throughs are measured by:
- Featured Units
- Conversion Units
- Drag and drop builder content clicking through
- Faceoff entry
- Lookbook entry
When are Metrics Updated?
Metrics are automatically updated every one hour. To see real-time metrics, click Refresh on the dashboard. All data points on timeline charts are based on UTC (Coordinated Universal Time).
Exporting Data from the Metrics Dashboard
Metrics can be exported by using the Download Submissions button at the bottom of the metrics dashboard page, under the Export section.
Submissions Export Report Columns
The report contains information that can help you analyze and locate the required user data:
- Media Attribution - The source link that brought the specific entrant to a sign-up form
- IP Address - The Internet Protocol Address of the participant
- Content Type - The type of the file uploaded (ie., images, videos, and GIFs)
- Media - The URL of media file uploaded by the user
- Thumbnail - The minimized media format
- Content ID - The ID of the uploaded content (media)
- Approval Status - Status of the media file uploaded by the user (Approved, Rejected, or Pending)
- Vote Count - The total current number of Reactions a piece of content receives
- Curate - Contains the URL for the entry's moderation page within the Wyng dashboard
- Content Tags - The list of internal tags added to a piece of content, added on the Content page
Analysis at the Image Level
Currently there is a weekly email content analysis report that ranks all images and tracks for each image, views, click-throughs.
Note: PowerReviews and Wyng will be adding cards and metrics in the Metrics Dashboard to track content performance on a per piece of content report.
Top Performing Content
There will be a section in this Metrics Dashboard where you can see ranked performance content. This data will be captured and added to the UI report. They track, views, clicks, and click-throughs. We track where they click through, and which content drove traffic to which PDP.
Conversions
Conversion tracking is currently not available, however you may have the option of integrating with Google Analytics to get this data.