The Site Analytics section provides an in-depth look at how your visitors are interacting with the user generated content on your site and how those visitors are converting.
- UGC: Understand broadly which UGC types (review, media, and q&a) your visitors are interacting with and how they are converting
- Review: See the sales influence of the review display and which review features customers are utilizing
- Media: See the sales influence of the image gallery and review images and which media features customers are utilizing
- Q&A: See the sales influence of the question and answer display and which q&a features customers are utilizing
These reports, however, heavily rely on a number of client-side implementation decisions in order for it to be updated and accurate. If any of the following is not turned on, implemented or consistently displayed, the accuracy of these reports will be significantly diminished or they may be blank:
Checkout Beacon Installed
This code pixel sits on the order confirmation page and informs PowerReviews that an order has been placed. This powers features such as Follow Up Email but also is critical for reporting on conversion. See Checkout Beacon for more details.
Social Measurement Beacon Enabled