Review

The Review page includes detailed information on how your customers are interacting with the review display.

  • UGC Interactors - Count of unique visitors to your site that interacted with some form of UGC (reviews, media, or questions & answers)
  • Review Interactors - Count of unique visitors to your site that had an interaction with the review display
  • Review Interactors Conversion Rate - Percentage of review interactors that made a purchase

The UGC Sales Influence chart is a powerful visualization for understanding how visitor conversion has been impacted by Review impressions and interactions.

General Visitors
  • Visitors - Count of unique visitors to your site (Note: A visitors may have multiple sessions and multiple page views per session)
  • Review Visitors - Count of unique visitors to your site that had an impression on the review display
  • Review Interactors - Count of unique visitors to your site that interacted with the review display
  • Visitors with Conversions - Count of visitors that made a purchase
  • Review Visitors with Conversions - Count of unique visitors to your site that had an impression on the review display and made a purchase
  • Review Interactors with Conversions - Count of unique visitors to your site that interacted with the review display and made a purchase
  • Visitor Conversion Rate - Percentage of visitors that made a purchase
  • Review Visitors Conversion Rate - Percentage of Review Visitors that made a purchase
  • Review Interactors Conversion Rate - Percentage of Review interactors that made a purchase

The reference line in the Visitor Conversion Rate chart refers to the overall Visitor Conversion Rate (percentage of all visitors that made a purchase).

Below are descriptions and examples of each review feature:

  • Review Snippet

    • Interaction defined by clicking the ‘jump link’ (i.e. number of review) to be brought down the page to the review display.

  • Review Faceoff Positive

    • Interaction defined by clicking ‘read complete review’ to expand the positive review within the Review Faceoff.
  • Review Faceoff Negative

    • Interaction defined by clicking ‘read complete review’ to expand the negative review within the Review Faceoff.

  • More Details

    • Interaction defined by clicking ‘more details’ below the review comment in the review listing to see the details (i.e. Tags and MSQ responses) for the review.

  • Footer Page Next

    • Interaction defined by clicking ‘Next’ to see the next page of reviews.

  • Filter Star

    • Interaction defined by clicking on one of the bars of the ratings distribution/histogram to filter reviews by star-rating.

  • Filter Tag

    • Interaction defined by clicking on one of the bars of the ratings distribution/histogram to filter reviews by star-rating.

  • Filter MSQ

    • Interaction defined by clicking on one of the bars of the ratings distribution/histogram to filter reviews by star-rating.

  • Review Sort

    • Interaction defined by clicking the review sort dropdown to sort the order of the displayed reviews (e.g. Most Recent, Most Helpful, Top Rated, etc.)

  • Review Search

    • Interaction defined by clicking to type a search term in the search field at the top of the review list to search by keyword.

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