Q&A

The Q&A page includes detailed information on how your customers are interacting with the Q&A display.

  • UGC Interactors - Count of unique visitors to your site that interacted with some form of UGC (reviews, media, or Q&A)
  • Q&A Interactors - Count of unique visitors to your site that had an interaction with the Q&A display
  • Q&A Interactors Conversion Rate - Percentage of Q&A interactors that made a purchase

The Q&A Sales Influence chart is a powerful visualization for understanding how visitor conversion has been impacted by Media impressions and interactions.

General Visitors
  • Visitors - Count of unique visitors to your site (Note: A visitors may have multiple sessions and multiple page views per session)
  • Q&A Visitors - Count of unique visitors to your site that had an impression on the Q&A display
  • Q&A Interactors - Count of unique visitors to your site that interacted with the Q&A display
  • Visitors with Conversions - Count of visitors that made a purchase
  • Q&A Visitors with Conversions - Count of unique visitors to your site that had an impression on the Q&A display and made a purchase
  • Q&A Interactors with Conversions - Count of unique visitors to your site that interacted with the Q&A display and made a purchase
  • Visitor Conversion Rate - Percentage of visitors that made a purchase
  • Q&A Visitors Conversion Rate - Percentage of Q&A Visitors that made a purchase
  • Q&A Interactors Conversion Rate - Percentage of Q&A interactors that made a purchase

The reference line in the Visitor Conversion Rate chart refers to the overall Visitor Conversion Rate (percentage of all visitors that made a purchase).

Below are descriptions and examples of each Q&A feature:

  • Show More Answers

  • Click Read Answers

  • Ask Question Header

  • Ask Question Snippet

  • Answer Question
  • Answer Helpful

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