Media

The Media page includes detailed information on how your customers are interacting with the image gallery.

  • UGC Interactors - Count of unique visitors to your site that interacted with some form of UGC (reviews, media, or Q&A)
  • Media Interactors - Count of unique visitors to your site that had an interaction with the image gallery
  • Media Interactors Conversion Rate - Percentage of media interactors that made a purchase

The Media Sales Influence chart is a powerful visualization for understanding how visitor conversion has been impacted by Media impressions and interactions.

General Visitors
  • Visitors - Count of unique visitors to your site (Note: A visitors may have multiple sessions and multiple page views per session)
  • Media Visitors - Count of unique visitors to your site that had an impression on the image gallery
  • Media Interactors - Count of unique visitors to your site that interacted with the image gallery
  • Visitors with Conversions - Count of visitors that made a purchase
  • Media Visitors with Conversions - Count of unique visitors to your site that had an impression on the image gallery and made a purchase
  • Media Interactors with Conversions - Count of unique visitors to your site that interacted with the image gallery and made a purchase
  • Visitor Conversion Rate - Percentage of visitors that made a purchase
  • Media Visitors Conversion Rate - Percentage of Media Visitors that made a purchase
  • Media Interactors Conversion Rate - Percentage of Media interactors that made a purchase

The reference line in the Visitor Conversion Rate chart refers to the overall Visitor Conversion Rate (percentage of all visitors that made a purchase).

Below are descriptions and examples of each review feature:

  • Image Gallery

    • Interaction defined by clicking to view any image within the PowerReviews image gallery on the PDP.

  • Image Gallery Next

    • Interaction defined by clicking the ‘right’ arrow to view the next photo in the enlarged image carousel.

  • Image Gallery Prev

    • Interaction defined by clicking the ‘left’ arrow to view the previous photo in the enlarged image carousel.

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